Newmarket Holidays, one of the UK’s leading tour operators, had other print marketing material to distribute to the public. These materials included creating publication inserts and PiP booklets (pricing in proportion).

These publication inserts and PiP booklets are each designed for specific audiences, for example, regular coach break customers who potentially never experienced an air holiday or tour. Publication inserts accompanied national newspapers and magazines and PiP booklets were mailed to thousands of addresses.